Designing the XR buying journey
Improving conversion across VR Expert’s digital ecosystem
Branding
UI/UX
Campaign
Web Design
Print Design
VR Expert
Designing the XR buying journey
Across two years, I helped VR Expert improve product pages, content and buying journeys throughout its digital ecosystem.
Client Industry
VR and AR
Timeframe
25 months
Goal
Improving conversion across VR Expert’s digital ecosystem
Tools Used
Adobe XD Figma Adobe Photoshop Adobe InDesign Adobe Illustrator HTML5 & CSS3
VR Expert
Overview
VR Expert sells products that customers rarely buy on impulse. Buyers need to compare hardware, understand compatibility and feel confident that their chosen solution will work after purchase.
My role was to remove friction throughout that journey. From campaign pages and product discovery to the cart, Knowledge Base and a VRX editorial platform.
VR Expert
The Challenge
Too much information. Not enough direction. XR products can appear very similar while solving completely different problems. Important information was spread across product pages, articles, campaigns and support content, leaving customers to connect the dots themselves.
The challenge was to organise that information around the questions buyers actually had: Which product fits my situation? Will it work with my existing setup? What support will I receive? And what should I choose?
VR Expert
The Full Scope
One partnership across the complete customer journey. Over 25 months, I worked across product discovery, campaign design, editorial content, support and lead generation. Each project had a different purpose, but they all needed to feel like part of the same VR Expert experience.
UI / UX Design
Knowledge Base
Knowledge Base Built from the ground up. Structure and design fully done by me, development by VR Expert's dev team.
View live website ↗
Logo · Strategy · Sitemapping · UI / UX Design
Editorial Design
VRX News Platform
A full news/blog platform, fully designed by me and developed by VR Expert's dev team.
View live platform ↗
Sitemapping · UI / UX Design · Branding · Conversion Strategy
UI / UX Design
Magic Leap Whitepaper
Designed as a downloadable resource. Dense technical content translated into something genuinely readable.
View live downloadable ↗
Logo · Strategy · Sitemapping · UI / UX Design
UI / UX Design
Cobos XR
A new product concept, designed for launch. The visual identity, positioning and UI / UX were fully realized by me.
UI / UX Design · Positioning · Visual Identity · Prototyping · User Testing
Graphic Design
Event Graphic Design
Ongoing content design for VR Expert's social channels.
Graphic Design · Social Media · Brand Activation
UI / UX Design
New Category UI / UX
A new category for VR Expert; healthcare. Designed for launch. The visual identity, positioning and UI / UX were fully realized by me.
View live website ↗
UI / UX Design · Positioning · Visual Identity · Prototyping · User Testing
The Result
Designed during a period of growth.
Built to keep delivering afterwards.
Between March 2022 and March 2024, I created clearer digital foundations across VR Expert’s commerce, content and customer support. Since 2022, VR Expert has grown from 15+ to 40+ specialists and expanded from two offices to three. The Knowledge Base I designed now contains more than 2,000 articles in three languages. Specialists: 15+ → 40+ | International offices: 2 → 3 | Knowledge articles: 2000+
Working with Ricky remotely was seamless. Great attention to detail on everything he delivered, he comes highly recommended!
Mark Cowles
Marketing Director at VR Expert
VR Expert
Credits
Mark Cowles
Sander De Leng
Wisse Jelgersma
Leon Theisen
Marketing Director
Technical Marketing Manager
CTO
Marketing Manager
Previous Project
Next Project
Designing the XR buying journey
Improving conversion across VR Expert’s digital ecosystem
Branding
UI/UX
Campaign
Web Design
Print Design
VR Expert
Designing the XR buying journey
Across two years, I helped VR Expert improve product pages, content and buying journeys throughout its digital ecosystem.
Client Industry
VR and AR
Timeframe
25 months
Goal
Improving conversion across VR Expert’s digital ecosystem
Tools Used
Adobe XD Figma Adobe Photoshop Adobe InDesign Adobe Illustrator HTML5 & CSS3
VR Expert
Overview
VR Expert sells products that customers rarely buy on impulse. Buyers need to compare hardware, understand compatibility and feel confident that their chosen solution will work after purchase.
My role was to remove friction throughout that journey. From campaign pages and product discovery to the cart, Knowledge Base and a VRX editorial platform.
VR Expert
The Challenge
Too much information. Not enough direction. XR products can appear very similar while solving completely different problems. Important information was spread across product pages, articles, campaigns and support content, leaving customers to connect the dots themselves.
The challenge was to organise that information around the questions buyers actually had: Which product fits my situation? Will it work with my existing setup? What support will I receive? And what should I choose?
VR Expert
The Full Scope
One partnership across the complete customer journey. Over 25 months, I worked across product discovery, campaign design, editorial content, support and lead generation. Each project had a different purpose, but they all needed to feel like part of the same VR Expert experience.
UI / UX Design
Knowledge Base Built from the ground up. Structure and design fully done by me, development by VR Expert's dev team.
View live website ↗
Logo · Strategy · Sitemapping · UI / UX Design
Editorial Design
A full news/blog platform, fully designed by me and developed by VR Expert's dev team.
View live platform ↗
Sitemapping · UI / UX Design · Branding · Conversion Strategy
UI / UX Design
Designed as a downloadable resource. Dense technical content translated into something genuinely readable.
View live downloadable ↗
Logo · Strategy · Sitemapping · UI / UX Design
UI / UX Design
A new product concept, designed for launch. The visual identity, positioning and UI / UX were fully realized by me.
UI / UX Design · Positioning · Visual Identity · Prototyping · User Testing
Graphic Design
Ongoing content design for VR Expert's social channels.
Graphic Design · Social Media · Brand Activation
UI / UX Design
A new category for VR Expert; healthcare. Designed for launch. The visual identity, positioning and UI / UX were fully realized by me.
View live website ↗
UI / UX Design · Positioning · Visual Identity · Prototyping · User Testing
The Result
Designed during a period of growth.
Built to keep delivering afterwards.
Between March 2022 and March 2024, I created clearer digital foundations across VR Expert’s commerce, content and customer support. Since 2022, VR Expert has grown from 15+ to 40+ specialists and expanded from two offices to three. The Knowledge Base I designed now contains more than 2,000 articles in three languages. Specialists: 15+ → 40+ | International offices: 2 → 3 | Knowledge articles: 2000+
Working with Ricky remotely was seamless. Great attention to detail on everything he delivered, he comes highly recommended!
Mark Cowles
Marketing Director at VR Expert
VR Expert
Credits
Mark Cowles
Sander De Leng
Wisse Jelgersma
Leon Theisen
Marketing Director
Technical Marketing Manager
CTO
Marketing Manager
Previous Project
Next Project
Designing the XR buying journey
Improving conversion across VR Expert’s digital ecosystem
Branding
UI/UX
Campaign
Web Design
Print Design
VR Expert
Designing the XR buying journey
Across two years, I helped VR Expert improve product pages, content and buying journeys throughout its digital ecosystem.
Client Industry
VR and AR
Timeframe
25 months
Goal
Improving conversion across VR Expert’s digital ecosystem
Tools Used
Adobe XD Figma Adobe Photoshop Adobe InDesign Adobe Illustrator HTML5 & CSS3
VR Expert
Overview
VR Expert sells products that customers rarely buy on impulse. Buyers need to compare hardware, understand compatibility and feel confident that their chosen solution will work after purchase.
My role was to remove friction throughout that journey. From campaign pages and product discovery to the cart, Knowledge Base and a VRX editorial platform.
VR Expert
The Challenge
Too much information. Not enough direction. XR products can appear very similar while solving completely different problems. Important information was spread across product pages, articles, campaigns and support content, leaving customers to connect the dots themselves.
The challenge was to organise that information around the questions buyers actually had: Which product fits my situation? Will it work with my existing setup? What support will I receive? And what should I choose?
VR Expert
The Full Scope
One partnership across the complete customer journey. Over 25 months, I worked across product discovery, campaign design, editorial content, support and lead generation. Each project had a different purpose, but they all needed to feel like part of the same VR Expert experience.
UI / UX Design
Knowledge Base Built from the ground up. Structure and design fully done by me, development by VR Expert's dev team.
View live website ↗
Logo · Strategy · Sitemapping · UI / UX Design
Editorial Design
A full news/blog platform, fully designed by me and developed by VR Expert's dev team.
View live platform ↗
Sitemapping · UI / UX Design · Branding · Conversion Strategy
UI / UX Design
Designed as a downloadable resource. Dense technical content translated into something genuinely readable.
View live downloadable ↗
Logo · Strategy · Sitemapping · UI / UX Design
UI / UX Design
A new product concept, designed for launch. The visual identity, positioning and UI / UX were fully realized by me.
UI / UX Design · Positioning · Visual Identity · Prototyping · User Testing
Graphic Design
Ongoing content design for VR Expert's social channels.
Graphic Design · Social Media · Brand Activation
UI / UX Design
A new category for VR Expert; healthcare. Designed for launch. The visual identity, positioning and UI / UX were fully realized by me.
View live website ↗
UI / UX Design · Positioning · Visual Identity · Prototyping · User Testing
The Result
Designed during a period of growth.
Built to keep delivering afterwards.
Between March 2022 and March 2024, I created clearer digital foundations across VR Expert’s commerce, content and customer support. Since 2022, VR Expert has grown from 15+ to 40+ specialists and expanded from two offices to three. The Knowledge Base I designed now contains more than 2,000 articles in three languages. Specialists: 15+ → 40+ | International offices: 2 → 3 | Knowledge articles: 2000+
Working with Ricky remotely was seamless. Great attention to detail on everything he delivered, he comes highly recommended!
Mark Cowles
Marketing Director at VR Expert
VR Expert
Credits
Mark Cowles
Sander De Leng
Wisse Jelgersma
Leon Theisen
Marketing Director
Technical Marketing Manager
CTO
Marketing Manager
Previous Project
Next Project
Good design should
outlast trends.
Like a good watch, it should still work beautifully in ten years.
Designing the XR buying journey
Improving conversion across VR Expert’s digital ecosystem
Branding
UI/UX
Campaign
Web Design
Print Design
VR Expert
Designing the XR buying journey
Across two years, I helped VR Expert improve product pages, content and buying journeys throughout its digital ecosystem.
Client Industry
VR and AR
Timeframe
25 months
Goal
Improving conversion across VR Expert’s digital ecosystem
Tools Used
Adobe XD Figma Adobe Photoshop Adobe InDesign Adobe Illustrator HTML5 & CSS3
VR Expert
Overview
VR Expert sells products that customers rarely buy on impulse. Buyers need to compare hardware, understand compatibility and feel confident that their chosen solution will work after purchase.
My role was to remove friction throughout that journey. From campaign pages and product discovery to the cart, Knowledge Base and a VRX editorial platform.
VR Expert
The Challenge
Too much information. Not enough direction. XR products can appear very similar while solving completely different problems. Important information was spread across product pages, articles, campaigns and support content, leaving customers to connect the dots themselves.
The challenge was to organise that information around the questions buyers actually had: Which product fits my situation? Will it work with my existing setup? What support will I receive? And what should I choose?
VR Expert
The Full Scope
One partnership across the complete customer journey. Over 25 months, I worked across product discovery, campaign design, editorial content, support and lead generation. Each project had a different purpose, but they all needed to feel like part of the same VR Expert experience.
UI / UX Design
Knowledge Base
Knowledge Base Built from the ground up. Structure and design fully done by me, development by VR Expert's dev team.
View live website ↗
Logo · Strategy · Sitemapping · UI / UX Design
Editorial Design
VRX News Platform
A full news/blog platform, fully designed by me and developed by VR Expert's dev team.
View live platform ↗
Sitemapping · UI / UX Design · Branding · Conversion Strategy
UI / UX Design
Magic Leap Whitepaper
Designed as a downloadable resource. Dense technical content translated into something genuinely readable.
View live downloadable ↗
Logo · Strategy · Sitemapping · UI / UX Design
UI / UX Design
Cobos XR
A new product concept, designed for launch. The visual identity, positioning and UI / UX were fully realized by me.
UI / UX Design · Positioning · Visual Identity · Prototyping · User Testing
Graphic Design
Event Graphic Design
Ongoing content design for VR Expert's social channels.
Graphic Design · Social Media · Brand Activation
UI / UX Design
New Category UI / UX
A new category for VR Expert; healthcare. Designed for launch. The visual identity, positioning and UI / UX were fully realized by me.
View live website ↗
UI / UX Design · Positioning · Visual Identity · Prototyping · User Testing
The Result
Designed during a period of growth.
Built to keep delivering afterwards.
Between March 2022 and March 2024, I created clearer digital foundations across VR Expert’s commerce, content and customer support. Since 2022, VR Expert has grown from 15+ to 40+ specialists and expanded from two offices to three. The Knowledge Base I designed now contains more than 2,000 articles in three languages. Specialists: 15+ → 40+ | International offices: 2 → 3 | Knowledge articles: 2000+
Working with Ricky remotely was seamless. Great attention to detail on everything he delivered, he comes highly recommended!
Mark Cowles
Marketing Director at VR Expert
VR Expert
Credits
Mark Cowles
Sander De Leng
Wisse Jelgersma
Leon Theisen
Marketing Director
Technical Marketing Manager
CTO
Marketing Manager
Previous Project
Next Project
Designing the XR buying journey
Improving conversion across VR Expert’s digital ecosystem
Branding
UI/UX
Campaign
Web Design
Print Design
VR Expert
Designing the XR buying journey
Across two years, I helped VR Expert improve product pages, content and buying journeys throughout its digital ecosystem.
Client Industry
VR and AR
Timeframe
25 months
Goal
Improving conversion across VR Expert’s digital ecosystem
Tools Used
Adobe XD Figma Adobe Photoshop Adobe InDesign Adobe Illustrator HTML5 & CSS3
VR Expert
Overview
VR Expert sells products that customers rarely buy on impulse. Buyers need to compare hardware, understand compatibility and feel confident that their chosen solution will work after purchase.
My role was to remove friction throughout that journey. From campaign pages and product discovery to the cart, Knowledge Base and a VRX editorial platform.
VR Expert
The Challenge
Too much information. Not enough direction. XR products can appear very similar while solving completely different problems. Important information was spread across product pages, articles, campaigns and support content, leaving customers to connect the dots themselves.
The challenge was to organise that information around the questions buyers actually had: Which product fits my situation? Will it work with my existing setup? What support will I receive? And what should I choose?
VR Expert
The Full Scope
One partnership across the complete customer journey. Over 25 months, I worked across product discovery, campaign design, editorial content, support and lead generation. Each project had a different purpose, but they all needed to feel like part of the same VR Expert experience.
UI / UX Design
Knowledge Base Built from the ground up. Structure and design fully done by me, development by VR Expert's dev team.
View live website ↗
Logo · Strategy · Sitemapping · UI / UX Design
Editorial Design
A full news/blog platform, fully designed by me and developed by VR Expert's dev team.
View live platform ↗
Sitemapping · UI / UX Design · Branding · Conversion Strategy
UI / UX Design
Designed as a downloadable resource. Dense technical content translated into something genuinely readable.
View live downloadable ↗
Logo · Strategy · Sitemapping · UI / UX Design
UI / UX Design
A new product concept, designed for launch. The visual identity, positioning and UI / UX were fully realized by me.
UI / UX Design · Positioning · Visual Identity · Prototyping · User Testing
Graphic Design
Ongoing content design for VR Expert's social channels.
Graphic Design · Social Media · Brand Activation
UI / UX Design
A new category for VR Expert; healthcare. Designed for launch. The visual identity, positioning and UI / UX were fully realized by me.
View live website ↗
UI / UX Design · Positioning · Visual Identity · Prototyping · User Testing
The Result
Designed during a period of growth.
Built to keep delivering afterwards.
Between March 2022 and March 2024, I created clearer digital foundations across VR Expert’s commerce, content and customer support. Since 2022, VR Expert has grown from 15+ to 40+ specialists and expanded from two offices to three. The Knowledge Base I designed now contains more than 2,000 articles in three languages. Specialists: 15+ → 40+ | International offices: 2 → 3 | Knowledge articles: 2000+
Working with Ricky remotely was seamless. Great attention to detail on everything he delivered, he comes highly recommended!
Mark Cowles
Marketing Director at VR Expert
VR Expert
Credits
Mark Cowles
Sander De Leng
Wisse Jelgersma
Leon Theisen
Marketing Director
Technical Marketing Manager
CTO
Marketing Manager
Previous Project
Next Project
Designing the XR buying journey
Improving conversion across VR Expert’s digital ecosystem
Branding
UI/UX
Campaign
Web Design
Print Design
VR Expert
Designing the XR buying journey
Across two years, I helped VR Expert improve product pages, content and buying journeys throughout its digital ecosystem.
Client Industry
VR and AR
Timeframe
25 months
Goal
Improving conversion across VR Expert’s digital ecosystem
Tools Used
Adobe XD Figma Adobe Photoshop Adobe InDesign Adobe Illustrator HTML5 & CSS3
VR Expert
Overview
VR Expert sells products that customers rarely buy on impulse. Buyers need to compare hardware, understand compatibility and feel confident that their chosen solution will work after purchase.
My role was to remove friction throughout that journey. From campaign pages and product discovery to the cart, Knowledge Base and a VRX editorial platform.
VR Expert
The Challenge
Too much information. Not enough direction. XR products can appear very similar while solving completely different problems. Important information was spread across product pages, articles, campaigns and support content, leaving customers to connect the dots themselves.
The challenge was to organise that information around the questions buyers actually had: Which product fits my situation? Will it work with my existing setup? What support will I receive? And what should I choose?
VR Expert
The Full Scope
One partnership across the complete customer journey. Over 25 months, I worked across product discovery, campaign design, editorial content, support and lead generation. Each project had a different purpose, but they all needed to feel like part of the same VR Expert experience.
UI / UX Design
Knowledge Base Built from the ground up. Structure and design fully done by me, development by VR Expert's dev team.
View live website ↗
Logo · Strategy · Sitemapping · UI / UX Design
Editorial Design
A full news/blog platform, fully designed by me and developed by VR Expert's dev team.
View live platform ↗
Sitemapping · UI / UX Design · Branding · Conversion Strategy
UI / UX Design
Designed as a downloadable resource. Dense technical content translated into something genuinely readable.
View live downloadable ↗
Logo · Strategy · Sitemapping · UI / UX Design
UI / UX Design
A new product concept, designed for launch. The visual identity, positioning and UI / UX were fully realized by me.
UI / UX Design · Positioning · Visual Identity · Prototyping · User Testing
Graphic Design
Ongoing content design for VR Expert's social channels.
Graphic Design · Social Media · Brand Activation
UI / UX Design
A new category for VR Expert; healthcare. Designed for launch. The visual identity, positioning and UI / UX were fully realized by me.
View live website ↗
UI / UX Design · Positioning · Visual Identity · Prototyping · User Testing
The Result
Designed during a period of growth.
Built to keep delivering afterwards.
Between March 2022 and March 2024, I created clearer digital foundations across VR Expert’s commerce, content and customer support. Since 2022, VR Expert has grown from 15+ to 40+ specialists and expanded from two offices to three. The Knowledge Base I designed now contains more than 2,000 articles in three languages. Specialists: 15+ → 40+ | International offices: 2 → 3 | Knowledge articles: 2000+
Working with Ricky remotely was seamless. Great attention to detail on everything he delivered, he comes highly recommended!
Mark Cowles
Marketing Director at VR Expert
VR Expert
Credits
Mark Cowles
Sander De Leng
Wisse Jelgersma
Leon Theisen
Marketing Director
Technical Marketing Manager
CTO
Marketing Manager
Previous Project
Next Project
Good design should
outlast trends.
Like a good watch, it should still work beautifully in ten years.
Designing the XR buying journey
Improving conversion across VR Expert’s digital ecosystem
Branding
UI/UX
Campaign
Web Design
Print Design
VR Expert
Designing the XR buying journey
Across two years, I helped VR Expert improve product pages, content and buying journeys throughout its digital ecosystem.
Client Industry
VR and AR
Timeframe
25 months
Goal
Improving conversion across VR Expert’s digital ecosystem
Tools Used
Adobe XD Figma Adobe Photoshop Adobe InDesign Adobe Illustrator HTML5 & CSS3
VR Expert
Overview
VR Expert sells products that customers rarely buy on impulse. Buyers need to compare hardware, understand compatibility and feel confident that their chosen solution will work after purchase.
My role was to remove friction throughout that journey. From campaign pages and product discovery to the cart, Knowledge Base and a VRX editorial platform.
VR Expert
The Challenge
Too much information. Not enough direction. XR products can appear very similar while solving completely different problems. Important information was spread across product pages, articles, campaigns and support content, leaving customers to connect the dots themselves.
The challenge was to organise that information around the questions buyers actually had: Which product fits my situation? Will it work with my existing setup? What support will I receive? And what should I choose?
VR Expert
The Full Scope
One partnership across the complete customer journey. Over 25 months, I worked across product discovery, campaign design, editorial content, support and lead generation. Each project had a different purpose, but they all needed to feel like part of the same VR Expert experience.
UI / UX Design
Knowledge Base
Knowledge Base Built from the ground up. Structure and design fully done by me, development by VR Expert's dev team.
View live website ↗
Logo · Strategy · Sitemapping · UI / UX Design
Editorial Design
VRX News Platform
A full news/blog platform, fully designed by me and developed by VR Expert's dev team.
View live platform ↗
Sitemapping · UI / UX Design · Branding · Conversion Strategy
UI / UX Design
Magic Leap Whitepaper
Designed as a downloadable resource. Dense technical content translated into something genuinely readable.
View live downloadable ↗
Logo · Strategy · Sitemapping · UI / UX Design
UI / UX Design
Cobos XR
A new product concept, designed for launch. The visual identity, positioning and UI / UX were fully realized by me.
UI / UX Design · Positioning · Visual Identity · Prototyping · User Testing
Graphic Design
Event Graphic Design
Ongoing content design for VR Expert's social channels.
Graphic Design · Social Media · Brand Activation
UI / UX Design
New Category UI / UX
A new category for VR Expert; healthcare. Designed for launch. The visual identity, positioning and UI / UX were fully realized by me.
View live website ↗
UI / UX Design · Positioning · Visual Identity · Prototyping · User Testing
The Result
Designed during a period of growth.
Built to keep delivering afterwards.
Between March 2022 and March 2024, I created clearer digital foundations across VR Expert’s commerce, content and customer support. Since 2022, VR Expert has grown from 15+ to 40+ specialists and expanded from two offices to three. The Knowledge Base I designed now contains more than 2,000 articles in three languages. Specialists: 15+ → 40+ | International offices: 2 → 3 | Knowledge articles: 2000+
Working with Ricky remotely was seamless. Great attention to detail on everything he delivered, he comes highly recommended!
Mark Cowles
Marketing Director at VR Expert
VR Expert
Credits
Mark Cowles
Sander De Leng
Wisse Jelgersma
Leon Theisen
Marketing Director
Technical Marketing Manager
CTO
Marketing Manager
Previous Project
Next Project
Designing the XR buying journey
Improving conversion across VR Expert’s digital ecosystem
Branding
UI/UX
Campaign
Web Design
Print Design
VR Expert
Designing the XR buying journey
Across two years, I helped VR Expert improve product pages, content and buying journeys throughout its digital ecosystem.
Client Industry
VR and AR
Timeframe
25 months
Goal
Improving conversion across VR Expert’s digital ecosystem
Tools Used
Adobe XD Figma Adobe Photoshop Adobe InDesign Adobe Illustrator HTML5 & CSS3
VR Expert
Overview
VR Expert sells products that customers rarely buy on impulse. Buyers need to compare hardware, understand compatibility and feel confident that their chosen solution will work after purchase.
My role was to remove friction throughout that journey. From campaign pages and product discovery to the cart, Knowledge Base and a VRX editorial platform.
VR Expert
The Challenge
Too much information. Not enough direction. XR products can appear very similar while solving completely different problems. Important information was spread across product pages, articles, campaigns and support content, leaving customers to connect the dots themselves.
The challenge was to organise that information around the questions buyers actually had: Which product fits my situation? Will it work with my existing setup? What support will I receive? And what should I choose?
VR Expert
The Full Scope
One partnership across the complete customer journey. Over 25 months, I worked across product discovery, campaign design, editorial content, support and lead generation. Each project had a different purpose, but they all needed to feel like part of the same VR Expert experience.
UI / UX Design
Knowledge Base Built from the ground up. Structure and design fully done by me, development by VR Expert's dev team.
View live website ↗
Logo · Strategy · Sitemapping · UI / UX Design
Editorial Design
A full news/blog platform, fully designed by me and developed by VR Expert's dev team.
View live platform ↗
Sitemapping · UI / UX Design · Branding · Conversion Strategy
UI / UX Design
Designed as a downloadable resource. Dense technical content translated into something genuinely readable.
View live downloadable ↗
Logo · Strategy · Sitemapping · UI / UX Design
UI / UX Design
A new product concept, designed for launch. The visual identity, positioning and UI / UX were fully realized by me.
UI / UX Design · Positioning · Visual Identity · Prototyping · User Testing
Graphic Design
Ongoing content design for VR Expert's social channels.
Graphic Design · Social Media · Brand Activation
UI / UX Design
A new category for VR Expert; healthcare. Designed for launch. The visual identity, positioning and UI / UX were fully realized by me.
View live website ↗
UI / UX Design · Positioning · Visual Identity · Prototyping · User Testing
The Result
Designed during a period of growth.
Built to keep delivering afterwards.
Between March 2022 and March 2024, I created clearer digital foundations across VR Expert’s commerce, content and customer support. Since 2022, VR Expert has grown from 15+ to 40+ specialists and expanded from two offices to three. The Knowledge Base I designed now contains more than 2,000 articles in three languages. Specialists: 15+ → 40+ | International offices: 2 → 3 | Knowledge articles: 2000+
Working with Ricky remotely was seamless. Great attention to detail on everything he delivered, he comes highly recommended!
Mark Cowles
Marketing Director at VR Expert
VR Expert
Credits
Mark Cowles
Sander De Leng
Wisse Jelgersma
Leon Theisen
Marketing Director
Technical Marketing Manager
CTO
Marketing Manager
Previous Project
Next Project
Designing the XR buying journey
Improving conversion across VR Expert’s digital ecosystem
Branding
UI/UX
Campaign
Web Design
Print Design
VR Expert
Designing the XR buying journey
Across two years, I helped VR Expert improve product pages, content and buying journeys throughout its digital ecosystem.
Client Industry
VR and AR
Timeframe
25 months
Goal
Improving conversion across VR Expert’s digital ecosystem
Tools Used
Adobe XD Figma Adobe Photoshop Adobe InDesign Adobe Illustrator HTML5 & CSS3
VR Expert
Overview
VR Expert sells products that customers rarely buy on impulse. Buyers need to compare hardware, understand compatibility and feel confident that their chosen solution will work after purchase.
My role was to remove friction throughout that journey. From campaign pages and product discovery to the cart, Knowledge Base and a VRX editorial platform.
VR Expert
The Challenge
Too much information. Not enough direction. XR products can appear very similar while solving completely different problems. Important information was spread across product pages, articles, campaigns and support content, leaving customers to connect the dots themselves.
The challenge was to organise that information around the questions buyers actually had: Which product fits my situation? Will it work with my existing setup? What support will I receive? And what should I choose?
VR Expert
The Full Scope
One partnership across the complete customer journey. Over 25 months, I worked across product discovery, campaign design, editorial content, support and lead generation. Each project had a different purpose, but they all needed to feel like part of the same VR Expert experience.
UI / UX Design
Knowledge Base Built from the ground up. Structure and design fully done by me, development by VR Expert's dev team.
View live website ↗
Logo · Strategy · Sitemapping · UI / UX Design
Editorial Design
A full news/blog platform, fully designed by me and developed by VR Expert's dev team.
View live platform ↗
Sitemapping · UI / UX Design · Branding · Conversion Strategy
UI / UX Design
Designed as a downloadable resource. Dense technical content translated into something genuinely readable.
View live downloadable ↗
Logo · Strategy · Sitemapping · UI / UX Design
UI / UX Design
A new product concept, designed for launch. The visual identity, positioning and UI / UX were fully realized by me.
UI / UX Design · Positioning · Visual Identity · Prototyping · User Testing
Graphic Design
Ongoing content design for VR Expert's social channels.
Graphic Design · Social Media · Brand Activation
UI / UX Design
A new category for VR Expert; healthcare. Designed for launch. The visual identity, positioning and UI / UX were fully realized by me.
View live website ↗
UI / UX Design · Positioning · Visual Identity · Prototyping · User Testing
The Result
Designed during a period of growth.
Built to keep delivering afterwards.
Between March 2022 and March 2024, I created clearer digital foundations across VR Expert’s commerce, content and customer support. Since 2022, VR Expert has grown from 15+ to 40+ specialists and expanded from two offices to three. The Knowledge Base I designed now contains more than 2,000 articles in three languages. Specialists: 15+ → 40+ | International offices: 2 → 3 | Knowledge articles: 2000+
Working with Ricky remotely was seamless. Great attention to detail on everything he delivered, he comes highly recommended!
Mark Cowles
Marketing Director at VR Expert
VR Expert
Credits
Mark Cowles
Sander De Leng
Wisse Jelgersma
Leon Theisen
Marketing Director
Technical Marketing Manager
CTO
Marketing Manager
Previous Project
Next Project
Good design should
outlast trends.
Like a good watch, it should still work beautifully in ten years.