Global brand, clear communication
Making complex information clear across markets and formats
Branding
Trade Show Design
Campaign
Print Design
Manuchar
Global brand, clear communication
Across 2025, I helped Manuchar communicate more consistently through trade shows, corporate materials, advertising and internal campaigns.
Client Industry
Chemicals & Raw Materials
Timeframe
10 months
Goal
Making complex information clear across markets and formats
Tools Used
Adobe InDesign Adobe Photoshop Adobe Illustrator Adobe Premiere Pro
Manuchar
Overview
Manuchar distributes chemicals and raw materials around the world. Its communication has to work across industries, languages and markets.
As a freelance Marketing & Communication Specialist, I supported the team across a wide range of internal and external projects. My job was to turn detailed, technical information into communication people could quickly understand, while keeping everything recognizably Manuchar.
Manuchar
The Challenge
The problem wasn’t a lack of information. It was making sure people understood what mattered first. With different products, industries and audiences across dozens of countries, every piece of communication needed to feel clear without oversimplifying the subject or weakening the consistency of the global brand.
Every project started with one question: what does the audience need to understand first? Once that was clear, I could build the hierarchy around it and begin the visual design. This made complex information easier to navigate across languages, industries and formats.
Manuchar
The Full Scope
Internal and external communication, working together as one system.
Exhibition Design
FIE Paris Trade Show Presence
I translated Manuchar’s global offering into a clear booth experience, helping visitors quickly understand its products, international reach and sustainability commitments.
Booth design • Supplier walls • Sustainability messaging • Global reach mapping • Large-format graphics • Product information cards
Convention Design
Leadership Convention Experience
I supported with the complete visual experience around the convention’s football theme. Connecting the venue, programme and leadership pledge through one energetic identity.
Event identity • Venue branding • Football-themed graphics •
Leadership pledge • Programme booklet
External Communication
Corporate Brochure System
I designed a flexible brochure system that made detailed product information easier to navigate while keeping different business areas recognisably Manuchar.
Polymers • Human Nutrition • Crop Nutrition • Editorial design •
Information architecture • Global sales collateral
We Care
Sustainability Program Activation
I turned Manuchar’s sustainability programme into visible internal communication, helping employees understand its commitments through clear messaging across offices and events.
Internal communication • Environmental graphics • Large-format window stickers
• Roll-up banners • Sustainability messaging
External Communication
Business Enquirer Advertisement
I designed the advertisement to communicate Manuchar’s international scale and offering within seconds, using a clear hierarchy created for a fast-moving digital publication.
Art direction • Editorial layout • Content hierarchy • Digital publication advertising
The Result
Different projects.
One recognisable global brand.
Throughout 2025, I helped Manuchar communicate more consistently across trade shows, corporate materials, advertising and internal campaigns. The work supported a significant year for the business, one marked by strong growth and an expanding global presence. The numbers: 2025 Revenue year on year: +19% | Sales volume: +11% | Adjusted EBITDA: +17% The business had real momentum. My role was to ensure its communication looked and felt equally strong, wherever people encountered the Manuchar brand.
Ricky quickly became a valuable part of the team, consistently delivering high-quality work and contributing with a strong, collaborative mindset.
Annke Luykx
Head of Corporate Communications
Manuchar
Credits
Annke Luykx
Aide Barajas
Alexandra Bate
Mai Dang
Head of Corporate Communications
Marketing & Communications Specialist
Industry Marketing Specialist
Marketing Specialist
Next Project
Global brand, clear communication
Making complex information clear across markets and formats
Branding
Trade Show Design
Campaign
Print Design
Manuchar
Global brand, clear communication
Across 2025, I helped Manuchar communicate more consistently through trade shows, corporate materials, advertising and internal campaigns.
Client Industry
Chemicals & Raw Materials
Timeframe
10 months
Goal
Making complex information clear across markets and formats
Tools Used
Adobe InDesign Adobe Photoshop Adobe Illustrator Adobe Premiere Pro
Manuchar
Overview
Manuchar distributes chemicals and raw materials around the world. Its communication has to work across industries, languages and markets.
As a freelance Marketing & Communication Specialist, I supported the team across a wide range of internal and external projects. My job was to turn detailed, technical information into communication people could quickly understand, while keeping everything recognizably Manuchar.
Manuchar
The Challenge
The problem wasn’t a lack of information. It was making sure people understood what mattered first. With different products, industries and audiences across dozens of countries, every piece of communication needed to feel clear without oversimplifying the subject or weakening the consistency of the global brand.
Every project started with one question: what does the audience need to understand first? Once that was clear, I could build the hierarchy around it and begin the visual design. This made complex information easier to navigate across languages, industries and formats.
Manuchar
The Full Scope
Internal and external communication, working together as one system.
Exhibition Design
I translated Manuchar’s global offering into a clear booth experience, helping visitors quickly understand its products, international reach and sustainability commitments.
Booth design • Supplier walls • Sustainability messaging • Global reach mapping • Large-format graphics • Product information cards
Convention Design
I supported with the complete visual experience around the convention’s football theme. Connecting the venue, programme and leadership pledge through one energetic identity.
Event identity • Venue branding • Football-themed graphics •
Leadership pledge • Programme booklet
External Communication
I designed a flexible brochure system that made detailed product information easier to navigate while keeping different business areas recognisably Manuchar.
Polymers • Human Nutrition • Crop Nutrition • Editorial design •
Information architecture • Global sales collateral
We Care
I turned Manuchar’s sustainability programme into visible internal communication, helping employees understand its commitments through clear messaging across offices and events.
Internal communication • Environmental graphics • Large-format window stickers
• Roll-up banners • Sustainability messaging
External Communication
I designed the advertisement to communicate Manuchar’s international scale and offering within seconds, using a clear hierarchy created for a fast-moving digital publication.
Art direction • Editorial layout • Content hierarchy • Digital publication advertising
The Result
Different projects.
One recognisable global brand.
Throughout 2025, I helped Manuchar communicate more consistently across trade shows, corporate materials, advertising and internal campaigns. The work supported a significant year for the business, one marked by strong growth and an expanding global presence. The numbers: 2025 Revenue year on year: +19% | Sales volume: +11% | Adjusted EBITDA: +17% The business had real momentum. My role was to ensure its communication looked and felt equally strong, wherever people encountered the Manuchar brand.
Ricky quickly became a valuable part of the team, consistently delivering high-quality work and contributing with a strong, collaborative mindset.
Annke Luykx
Head of Corporate Communications
Manuchar
Credits
Annke Luykx
Aide Barajas
Alexandra Bate
Mai Dang
Head of Corporate Communications
Marketing & Communications Specialist
Industry Marketing Specialist
Marketing Specialist
Next Project
Global brand, clear communication
Making complex information clear across markets and formats
Branding
Trade Show Design
Campaign
Print Design
Manuchar
Global brand, clear communication
Across 2025, I helped Manuchar communicate more consistently through trade shows, corporate materials, advertising and internal campaigns.
Client Industry
Chemicals & Raw Materials
Timeframe
10 months
Goal
Making complex information clear across markets and formats
Tools Used
Adobe InDesign Adobe Photoshop Adobe Illustrator Adobe Premiere Pro
Manuchar
Overview
Manuchar distributes chemicals and raw materials around the world. Its communication has to work across industries, languages and markets.
As a freelance Marketing & Communication Specialist, I supported the team across a wide range of internal and external projects. My job was to turn detailed, technical information into communication people could quickly understand, while keeping everything recognizably Manuchar.
Manuchar
The Challenge
The problem wasn’t a lack of information. It was making sure people understood what mattered first. With different products, industries and audiences across dozens of countries, every piece of communication needed to feel clear without oversimplifying the subject or weakening the consistency of the global brand.
Every project started with one question: what does the audience need to understand first? Once that was clear, I could build the hierarchy around it and begin the visual design. This made complex information easier to navigate across languages, industries and formats.
Manuchar
The Full Scope
Internal and external communication, working together as one system.
Exhibition Design
I translated Manuchar’s global offering into a clear booth experience, helping visitors quickly understand its products, international reach and sustainability commitments.
Booth design • Supplier walls • Sustainability messaging • Global reach mapping • Large-format graphics • Product information cards
View aftermovie ↗
Convention Design
I supported with the complete visual experience around the convention’s football theme. Connecting the venue, programme and leadership pledge through one energetic identity.
Event identity • Venue branding • Football-themed graphics •
Leadership pledge • Programme booklet
View aftermovie ↗
External Communication
I designed a flexible brochure system that made detailed product information easier to navigate while keeping different business areas recognisably Manuchar.
Polymers • Human Nutrition • Crop Nutrition • Editorial design •
Information architecture • Global sales collateral
View brochures ↗
We Care
I turned Manuchar’s sustainability programme into visible internal communication, helping employees understand its commitments through clear messaging across offices and events.
Internal communication • Environmental graphics • Large-format window stickers
• Roll-up banners • Sustainability messaging
More about the We Care program ↗
External Communication
I designed the advertisement to communicate Manuchar’s international scale and offering within seconds, using a clear hierarchy created for a fast-moving digital publication.
Art direction • Editorial layout • Content hierarchy • Digital publication advertising
View advertisement ↗
The Result
Different projects.
One recognisable global brand.
Throughout 2025, I helped Manuchar communicate more consistently across trade shows, corporate materials, advertising and internal campaigns. The work supported a significant year for the business, one marked by strong growth and an expanding global presence. The numbers: 2025 Revenue year on year: +19% | Sales volume: +11% | Adjusted EBITDA: +17% The business had real momentum. My role was to ensure its communication looked and felt equally strong, wherever people encountered the Manuchar brand.
Ricky quickly became a valuable part of the team, consistently delivering high-quality work and contributing with a strong, collaborative mindset.
Annke Luykx
Head of Corporate Communications
Manuchar
Credits
Annke Luykx
Aide Barajas
Alexandra Bate
Mai Dang
Head of Corporate Communications
Marketing & Communications Specialist
Industry Marketing Specialist
Marketing Specialist
Next Project
Good design should
outlast trends.
Like a good watch, it should still work beautifully in ten years.
Global brand, clear communication
Making complex information clear across markets and formats
Branding
Trade Show Design
Campaign
Print Design
Manuchar
Global brand, clear communication
Across 2025, I helped Manuchar communicate more consistently through trade shows, corporate materials, advertising and internal campaigns.
Client Industry
Chemicals & Raw Materials
Timeframe
10 months
Goal
Making complex information clear across markets and formats
Tools Used
Adobe InDesign Adobe Photoshop Adobe Illustrator Adobe Premiere Pro
Manuchar
Overview
Manuchar distributes chemicals and raw materials around the world. Its communication has to work across industries, languages and markets.
As a freelance Marketing & Communication Specialist, I supported the team across a wide range of internal and external projects. My job was to turn detailed, technical information into communication people could quickly understand, while keeping everything recognizably Manuchar.
Manuchar
The Challenge
The problem wasn’t a lack of information. It was making sure people understood what mattered first. With different products, industries and audiences across dozens of countries, every piece of communication needed to feel clear without oversimplifying the subject or weakening the consistency of the global brand.
Every project started with one question: what does the audience need to understand first? Once that was clear, I could build the hierarchy around it and begin the visual design. This made complex information easier to navigate across languages, industries and formats.
Manuchar
The Full Scope
Internal and external communication, working together as one system.
Exhibition Design
FIE Paris Trade Show Presence
I translated Manuchar’s global offering into a clear booth experience, helping visitors quickly understand its products, international reach and sustainability commitments.
Booth design • Supplier walls • Sustainability messaging • Global reach mapping • Large-format graphics • Product information cards
Convention Design
Leadership Convention Experience
I supported with the complete visual experience around the convention’s football theme. Connecting the venue, programme and leadership pledge through one energetic identity.
Event identity • Venue branding • Football-themed graphics •
Leadership pledge • Programme booklet
External Communication
Corporate Brochure System
I designed a flexible brochure system that made detailed product information easier to navigate while keeping different business areas recognisably Manuchar.
Polymers • Human Nutrition • Crop Nutrition • Editorial design •
Information architecture • Global sales collateral
We Care
Sustainability Program Activation
I turned Manuchar’s sustainability programme into visible internal communication, helping employees understand its commitments through clear messaging across offices and events.
Internal communication • Environmental graphics • Large-format window stickers
• Roll-up banners • Sustainability messaging
External Communication
Business Enquirer Advertisement
I designed the advertisement to communicate Manuchar’s international scale and offering within seconds, using a clear hierarchy created for a fast-moving digital publication.
Art direction • Editorial layout • Content hierarchy • Digital publication advertising
The Result
Different projects.
One recognisable global brand.
Throughout 2025, I helped Manuchar communicate more consistently across trade shows, corporate materials, advertising and internal campaigns. The work supported a significant year for the business, one marked by strong growth and an expanding global presence. The numbers: 2025 Revenue year on year: +19% | Sales volume: +11% | Adjusted EBITDA: +17% The business had real momentum. My role was to ensure its communication looked and felt equally strong, wherever people encountered the Manuchar brand.
Ricky quickly became a valuable part of the team, consistently delivering high-quality work and contributing with a strong, collaborative mindset.
Annke Luykx
Head of Corporate Communications
Manuchar
Credits
Annke Luykx
Aide Barajas
Alexandra Bate
Mai Dang
Head of Corporate Communications
Marketing & Communications Specialist
Industry Marketing Specialist
Marketing Specialist
Next Project
Global brand, clear communication
Making complex information clear across markets and formats
Branding
Trade Show Design
Campaign
Print Design
Manuchar
Global brand, clear communication
Across 2025, I helped Manuchar communicate more consistently through trade shows, corporate materials, advertising and internal campaigns.
Client Industry
Chemicals & Raw Materials
Timeframe
10 months
Goal
Making complex information clear across markets and formats
Tools Used
Adobe InDesign Adobe Photoshop Adobe Illustrator Adobe Premiere Pro
Manuchar
Overview
Manuchar distributes chemicals and raw materials around the world. Its communication has to work across industries, languages and markets.
As a freelance Marketing & Communication Specialist, I supported the team across a wide range of internal and external projects. My job was to turn detailed, technical information into communication people could quickly understand, while keeping everything recognizably Manuchar.
Manuchar
The Challenge
The problem wasn’t a lack of information. It was making sure people understood what mattered first. With different products, industries and audiences across dozens of countries, every piece of communication needed to feel clear without oversimplifying the subject or weakening the consistency of the global brand.
Every project started with one question: what does the audience need to understand first? Once that was clear, I could build the hierarchy around it and begin the visual design. This made complex information easier to navigate across languages, industries and formats.
Manuchar
The Full Scope
Internal and external communication, working together as one system.
Exhibition Design
I translated Manuchar’s global offering into a clear booth experience, helping visitors quickly understand its products, international reach and sustainability commitments.
Booth design • Supplier walls • Sustainability messaging • Global reach mapping • Large-format graphics • Product information cards
Convention Design
I supported with the complete visual experience around the convention’s football theme. Connecting the venue, programme and leadership pledge through one energetic identity.
Event identity • Venue branding • Football-themed graphics •
Leadership pledge • Programme booklet
External Communication
I designed a flexible brochure system that made detailed product information easier to navigate while keeping different business areas recognisably Manuchar.
Polymers • Human Nutrition • Crop Nutrition • Editorial design •
Information architecture • Global sales collateral
We Care
I turned Manuchar’s sustainability programme into visible internal communication, helping employees understand its commitments through clear messaging across offices and events.
Internal communication • Environmental graphics • Large-format window stickers
• Roll-up banners • Sustainability messaging
External Communication
I designed the advertisement to communicate Manuchar’s international scale and offering within seconds, using a clear hierarchy created for a fast-moving digital publication.
Art direction • Editorial layout • Content hierarchy • Digital publication advertising
The Result
Different projects.
One recognisable global brand.
Throughout 2025, I helped Manuchar communicate more consistently across trade shows, corporate materials, advertising and internal campaigns. The work supported a significant year for the business, one marked by strong growth and an expanding global presence. The numbers: 2025 Revenue year on year: +19% | Sales volume: +11% | Adjusted EBITDA: +17% The business had real momentum. My role was to ensure its communication looked and felt equally strong, wherever people encountered the Manuchar brand.
Ricky quickly became a valuable part of the team, consistently delivering high-quality work and contributing with a strong, collaborative mindset.
Annke Luykx
Head of Corporate Communications
Manuchar
Credits
Annke Luykx
Aide Barajas
Alexandra Bate
Mai Dang
Head of Corporate Communications
Marketing & Communications Specialist
Industry Marketing Specialist
Marketing Specialist
Next Project
Global brand, clear communication
Making complex information clear across markets and formats
Branding
Trade Show Design
Campaign
Print Design
Manuchar
Global brand, clear communication
Across 2025, I helped Manuchar communicate more consistently through trade shows, corporate materials, advertising and internal campaigns.
Client Industry
Chemicals & Raw Materials
Timeframe
10 months
Goal
Making complex information clear across markets and formats
Tools Used
Adobe InDesign Adobe Photoshop Adobe Illustrator Adobe Premiere Pro
Manuchar
Overview
Manuchar distributes chemicals and raw materials around the world. Its communication has to work across industries, languages and markets.
As a freelance Marketing & Communication Specialist, I supported the team across a wide range of internal and external projects. My job was to turn detailed, technical information into communication people could quickly understand, while keeping everything recognizably Manuchar.
Manuchar
The Challenge
The problem wasn’t a lack of information. It was making sure people understood what mattered first. With different products, industries and audiences across dozens of countries, every piece of communication needed to feel clear without oversimplifying the subject or weakening the consistency of the global brand.
Every project started with one question: what does the audience need to understand first? Once that was clear, I could build the hierarchy around it and begin the visual design. This made complex information easier to navigate across languages, industries and formats.
Manuchar
The Full Scope
Internal and external communication, working together as one system.
Exhibition Design
I translated Manuchar’s global offering into a clear booth experience, helping visitors quickly understand its products, international reach and sustainability commitments.
Booth design • Supplier walls • Sustainability messaging • Global reach mapping • Large-format graphics • Product information cards
View aftermovie ↗
Convention Design
I supported with the complete visual experience around the convention’s football theme. Connecting the venue, programme and leadership pledge through one energetic identity.
Event identity • Venue branding • Football-themed graphics •
Leadership pledge • Programme booklet
View aftermovie ↗
External Communication
I designed a flexible brochure system that made detailed product information easier to navigate while keeping different business areas recognisably Manuchar.
Polymers • Human Nutrition • Crop Nutrition • Editorial design •
Information architecture • Global sales collateral
View brochures ↗
We Care
I turned Manuchar’s sustainability programme into visible internal communication, helping employees understand its commitments through clear messaging across offices and events.
Internal communication • Environmental graphics • Large-format window stickers
• Roll-up banners • Sustainability messaging
More about the We Care program ↗
External Communication
I designed the advertisement to communicate Manuchar’s international scale and offering within seconds, using a clear hierarchy created for a fast-moving digital publication.
Art direction • Editorial layout • Content hierarchy • Digital publication advertising
View advertisement ↗
The Result
Different projects.
One recognisable global brand.
Throughout 2025, I helped Manuchar communicate more consistently across trade shows, corporate materials, advertising and internal campaigns. The work supported a significant year for the business, one marked by strong growth and an expanding global presence. The numbers: 2025 Revenue year on year: +19% | Sales volume: +11% | Adjusted EBITDA: +17% The business had real momentum. My role was to ensure its communication looked and felt equally strong, wherever people encountered the Manuchar brand.
Ricky quickly became a valuable part of the team, consistently delivering high-quality work and contributing with a strong, collaborative mindset.
Annke Luykx
Head of Corporate Communications
Manuchar
Credits
Annke Luykx
Aide Barajas
Alexandra Bate
Mai Dang
Head of Corporate Communications
Marketing & Communications Specialist
Industry Marketing Specialist
Marketing Specialist
Next Project
Good design should
outlast trends.
Like a good watch, it should still work beautifully in ten years.
Global brand, clear communication
Making complex information clear across markets and formats
Branding
Trade Show Design
Campaign
Print Design
Manuchar
Global brand, clear communication
Across 2025, I helped Manuchar communicate more consistently through trade shows, corporate materials, advertising and internal campaigns.
Client Industry
Chemicals & Raw Materials
Timeframe
10 months
Goal
Making complex information clear across markets and formats
Tools Used
Adobe InDesign Adobe Photoshop Adobe Illustrator Adobe Premiere Pro
Manuchar
Overview
Manuchar distributes chemicals and raw materials around the world. Its communication has to work across industries, languages and markets.
As a freelance Marketing & Communication Specialist, I supported the team across a wide range of internal and external projects. My job was to turn detailed, technical information into communication people could quickly understand, while keeping everything recognizably Manuchar.
Manuchar
The Challenge
The problem wasn’t a lack of information. It was making sure people understood what mattered first. With different products, industries and audiences across dozens of countries, every piece of communication needed to feel clear without oversimplifying the subject or weakening the consistency of the global brand.
Every project started with one question: what does the audience need to understand first? Once that was clear, I could build the hierarchy around it and begin the visual design. This made complex information easier to navigate across languages, industries and formats.
Manuchar
The Full Scope
Internal and external communication, working together as one system.
Exhibition Design
FIE Paris Trade Show Presence
I translated Manuchar’s global offering into a clear booth experience, helping visitors quickly understand its products, international reach and sustainability commitments.
Booth design • Supplier walls • Sustainability messaging • Global reach mapping • Large-format graphics • Product information cards
Convention Design
Leadership Convention Experience
I supported with the complete visual experience around the convention’s football theme. Connecting the venue, programme and leadership pledge through one energetic identity.
Event identity • Venue branding • Football-themed graphics •
Leadership pledge • Programme booklet
External Communication
Corporate Brochure System
I designed a flexible brochure system that made detailed product information easier to navigate while keeping different business areas recognisably Manuchar.
Polymers • Human Nutrition • Crop Nutrition • Editorial design •
Information architecture • Global sales collateral
We Care
Sustainability Program Activation
I turned Manuchar’s sustainability programme into visible internal communication, helping employees understand its commitments through clear messaging across offices and events.
Internal communication • Environmental graphics • Large-format window stickers
• Roll-up banners • Sustainability messaging
External Communication
Business Enquirer Advertisement
I designed the advertisement to communicate Manuchar’s international scale and offering within seconds, using a clear hierarchy created for a fast-moving digital publication.
Art direction • Editorial layout • Content hierarchy • Digital publication advertising
The Result
Different projects.
One recognisable global brand.
Throughout 2025, I helped Manuchar communicate more consistently across trade shows, corporate materials, advertising and internal campaigns. The work supported a significant year for the business, one marked by strong growth and an expanding global presence. The numbers: 2025 Revenue year on year: +19% | Sales volume: +11% | Adjusted EBITDA: +17% The business had real momentum. My role was to ensure its communication looked and felt equally strong, wherever people encountered the Manuchar brand.
Ricky quickly became a valuable part of the team, consistently delivering high-quality work and contributing with a strong, collaborative mindset.
Annke Luykx
Head of Corporate Communications
Manuchar
Credits
Annke Luykx
Aide Barajas
Alexandra Bate
Mai Dang
Head of Corporate Communications
Marketing & Communications Specialist
Industry Marketing Specialist
Marketing Specialist
Next Project
Global brand, clear communication
Making complex information clear across markets and formats
Branding
Trade Show Design
Campaign
Print Design
Manuchar
Global brand, clear communication
Across 2025, I helped Manuchar communicate more consistently through trade shows, corporate materials, advertising and internal campaigns.
Client Industry
Chemicals & Raw Materials
Timeframe
10 months
Goal
Making complex information clear across markets and formats
Tools Used
Adobe InDesign Adobe Photoshop Adobe Illustrator Adobe Premiere Pro
Manuchar
Overview
Manuchar distributes chemicals and raw materials around the world. Its communication has to work across industries, languages and markets.
As a freelance Marketing & Communication Specialist, I supported the team across a wide range of internal and external projects. My job was to turn detailed, technical information into communication people could quickly understand, while keeping everything recognizably Manuchar.
Manuchar
The Challenge
The problem wasn’t a lack of information. It was making sure people understood what mattered first. With different products, industries and audiences across dozens of countries, every piece of communication needed to feel clear without oversimplifying the subject or weakening the consistency of the global brand.
Every project started with one question: what does the audience need to understand first? Once that was clear, I could build the hierarchy around it and begin the visual design. This made complex information easier to navigate across languages, industries and formats.
Manuchar
The Full Scope
Internal and external communication, working together as one system.
Exhibition Design
I translated Manuchar’s global offering into a clear booth experience, helping visitors quickly understand its products, international reach and sustainability commitments.
Booth design • Supplier walls • Sustainability messaging • Global reach mapping • Large-format graphics • Product information cards
Convention Design
I supported with the complete visual experience around the convention’s football theme. Connecting the venue, programme and leadership pledge through one energetic identity.
Event identity • Venue branding • Football-themed graphics •
Leadership pledge • Programme booklet
External Communication
I designed a flexible brochure system that made detailed product information easier to navigate while keeping different business areas recognisably Manuchar.
Polymers • Human Nutrition • Crop Nutrition • Editorial design •
Information architecture • Global sales collateral
We Care
I turned Manuchar’s sustainability programme into visible internal communication, helping employees understand its commitments through clear messaging across offices and events.
Internal communication • Environmental graphics • Large-format window stickers
• Roll-up banners • Sustainability messaging
External Communication
I designed the advertisement to communicate Manuchar’s international scale and offering within seconds, using a clear hierarchy created for a fast-moving digital publication.
Art direction • Editorial layout • Content hierarchy • Digital publication advertising
The Result
Different projects.
One recognisable global brand.
Throughout 2025, I helped Manuchar communicate more consistently across trade shows, corporate materials, advertising and internal campaigns. The work supported a significant year for the business, one marked by strong growth and an expanding global presence. The numbers: 2025 Revenue year on year: +19% | Sales volume: +11% | Adjusted EBITDA: +17% The business had real momentum. My role was to ensure its communication looked and felt equally strong, wherever people encountered the Manuchar brand.
Ricky quickly became a valuable part of the team, consistently delivering high-quality work and contributing with a strong, collaborative mindset.
Annke Luykx
Head of Corporate Communications
Manuchar
Credits
Annke Luykx
Aide Barajas
Alexandra Bate
Mai Dang
Head of Corporate Communications
Marketing & Communications Specialist
Industry Marketing Specialist
Marketing Specialist
Next Project
Global brand, clear communication
Making complex information clear across markets and formats
Branding
Trade Show Design
Campaign
Print Design
Manuchar
Global brand, clear communication
Across 2025, I helped Manuchar communicate more consistently through trade shows, corporate materials, advertising and internal campaigns.
Client Industry
Chemicals & Raw Materials
Timeframe
10 months
Goal
Making complex information clear across markets and formats
Tools Used
Adobe InDesign Adobe Photoshop Adobe Illustrator Adobe Premiere Pro
Manuchar
Overview
Manuchar distributes chemicals and raw materials around the world. Its communication has to work across industries, languages and markets.
As a freelance Marketing & Communication Specialist, I supported the team across a wide range of internal and external projects. My job was to turn detailed, technical information into communication people could quickly understand, while keeping everything recognizably Manuchar.
Manuchar
The Challenge
The problem wasn’t a lack of information. It was making sure people understood what mattered first. With different products, industries and audiences across dozens of countries, every piece of communication needed to feel clear without oversimplifying the subject or weakening the consistency of the global brand.
Every project started with one question: what does the audience need to understand first? Once that was clear, I could build the hierarchy around it and begin the visual design. This made complex information easier to navigate across languages, industries and formats.
Manuchar
The Full Scope
Internal and external communication, working together as one system.
Exhibition Design
I translated Manuchar’s global offering into a clear booth experience, helping visitors quickly understand its products, international reach and sustainability commitments.
Booth design • Supplier walls • Sustainability messaging • Global reach mapping • Large-format graphics • Product information cards
View aftermovie ↗
Convention Design
I supported with the complete visual experience around the convention’s football theme. Connecting the venue, programme and leadership pledge through one energetic identity.
Event identity • Venue branding • Football-themed graphics •
Leadership pledge • Programme booklet
View aftermovie ↗
External Communication
I designed a flexible brochure system that made detailed product information easier to navigate while keeping different business areas recognisably Manuchar.
Polymers • Human Nutrition • Crop Nutrition • Editorial design •
Information architecture • Global sales collateral
View brochures ↗
We Care
I turned Manuchar’s sustainability programme into visible internal communication, helping employees understand its commitments through clear messaging across offices and events.
Internal communication • Environmental graphics • Large-format window stickers
• Roll-up banners • Sustainability messaging
More about the We Care program ↗
External Communication
I designed the advertisement to communicate Manuchar’s international scale and offering within seconds, using a clear hierarchy created for a fast-moving digital publication.
Art direction • Editorial layout • Content hierarchy • Digital publication advertising
View advertisement ↗
The Result
Different projects.
One recognisable global brand.
Throughout 2025, I helped Manuchar communicate more consistently across trade shows, corporate materials, advertising and internal campaigns. The work supported a significant year for the business, one marked by strong growth and an expanding global presence. The numbers: 2025 Revenue year on year: +19% | Sales volume: +11% | Adjusted EBITDA: +17% The business had real momentum. My role was to ensure its communication looked and felt equally strong, wherever people encountered the Manuchar brand.
Ricky quickly became a valuable part of the team, consistently delivering high-quality work and contributing with a strong, collaborative mindset.
Annke Luykx
Head of Corporate Communications
Manuchar
Credits
Annke Luykx
Aide Barajas
Alexandra Bate
Mai Dang
Head of Corporate Communications
Marketing & Communications Specialist
Industry Marketing Specialist
Marketing Specialist
Next Project
Good design should
outlast trends.
Like a good watch, it should still work beautifully in ten years.