Ten projects. Structure always first.
Working on ten projects across branding, websites and national campaigns.
Branding
UI/UX
Web Design
Print Design
Campaign
Buroform
Ten projects. Structure always first.
As a design partner, I helped Buroform turn client briefs into branding, websites, campaigns and printed communication ready for delivery.
Client Industry
Print & Marketing Services
Timeframe
10 months
Goal
Working on ten projects across branding, websites and national campaigns.
Tools Used
Adobe InDesign Adobe Photoshop Adobe Illustrator WordPress HTML, CSS, JS & PHP
Buroform
Overview
As a freelance Brand and Web Design partner, I worked alongside the Buroform team across multiple client projects. Taking ownership of brand identity, web design and development, editorial design and digital communication from brief to delivery.
Every project had its own audience, objectives and practical constraints. My approach remained the same: find the right structure, establish a clear visual direction and deliver something that supported the client’s business.
Buroform
The Challenge
The challenge wasn’t doing the same thing ten times. It was understanding ten different businesses quickly enough to give each one the right solution. A medical practice needed something entirely different from a direct-marketing agency, enterprise platform or national campaign. I had to find what mattered, establish the structure and take each project from brief to delivery without lowering the standard.
Structure always came first. Once the hierarchy, user journey and practical requirements were clear, the visual design and technical implementation could follow with purpose.
Buroform
Selected Projects
Five examples from a ten-project collaboration, each built around a different client, audience and objective.
Brand Identity & Website Redesign
DMSB - Full Brand Transformation
DMSB had evolved from a mailing processor into a full-service direct mail and fulfilment partner, but its brand and website had not kept pace. I created a clearer identity and digital platform for its next chapter within the Buroform group.
Business context
In its first financial year under Buroform, gross margin rose by 4.2% and equity grew by 6.5%.
View live website ↗
Brand strategy · Visual identity · Brand book · Business stationery · Custom WordPress design and development
Editorial Design
Markies - Strategic Brand Playbook
A structured Customer Journey playbook designed to reflect the strategic authority of Markies while transforming complex business thinking into an accessible and visually engaging publication.
Download playbook ↗
Brand analysis • Information architecture • Grid system • Custom illustrations • Editorial design
Healthcare UI / UX and Development
Medimalinas - Medical Website
A clear and reassuring digital experience that helps patients find the right specialist, understand available treatments and move confidently towards booking an appointment.
View live website↗
UX strategy • UI design • Patient navigation • Custom graphics • WordPress development
Enterprise Platform
Brand Portal: Web-to-Print Management
A configurable web-to-print platform giving organisations greater control over branded materials, ordering, stock, budgets and user access across departments and locations. The platform supported enterprise clients including Unilever, Carglass and Lunch Garden.
View live platform↗
Interface customisation • User permissions • Asset management • Stock management • Budget controls • CSS and JavaScript
National Campaign
Weekend van de Klant - Campaign Built to Scale
A national Belgian campaign combining public-facing communication with the operational systems required to manage orders, offers, invoices, credit notes and location data accurately at scale.
More information↗
Campaign website • WordPress development • Order processing •
Data management • Nationwide rollout
The Result
Ten projects.
Real value for every client.
Across ten projects, I helped Buroform add design and digital capacity without compromising the standard its clients expected. Weekend van de Klant shows the scale behind some of this work. I helped manage the website and operational order process behind a campaign involving thousands of merchants throughout Belgium. This brought together 12,500 registered merchants and generated 11% more payment transactions than an average weekend. Registered merchants: 12,500 | Payment transactions: +11%
Ricky played a key role in strengthening our brand and communication, delivering both strategic and hands-on design across large-scale campaigns and digital platforms.
Jesse Marynen
CEO at Buroform
Buroform
Credits
Jesse Marynen
Julie Van de Weerd
Marie Bruyndoncx
Kim Van Oosterwijck
CEO
Marketing Manager
Graphic Designer
Project Manager
Previous Project
Next Project
Ten projects. Structure always first.
Working on ten projects across branding, websites and national campaigns.
Branding
UI/UX
Web Design
Print Design
Campaign
Buroform
Ten projects. Structure always first.
As a design partner, I helped Buroform turn client briefs into branding, websites, campaigns and printed communication ready for delivery.
Client Industry
Print & Marketing Services
Timeframe
10 months
Goal
Working on ten projects across branding, websites and national campaigns.
Tools Used
Adobe InDesign Adobe Photoshop Adobe Illustrator WordPress HTML, CSS, JS & PHP
Buroform
Overview
As a freelance Brand and Web Design partner, I worked alongside the Buroform team across multiple client projects. Taking ownership of brand identity, web design and development, editorial design and digital communication from brief to delivery.
Every project had its own audience, objectives and practical constraints. My approach remained the same: find the right structure, establish a clear visual direction and deliver something that supported the client’s business.
Buroform
The Challenge
The challenge wasn’t doing the same thing ten times. It was understanding ten different businesses quickly enough to give each one the right solution. A medical practice needed something entirely different from a direct-marketing agency, enterprise platform or national campaign. I had to find what mattered, establish the structure and take each project from brief to delivery without lowering the standard.
Structure always came first. Once the hierarchy, user journey and practical requirements were clear, the visual design and technical implementation could follow with purpose.
Buroform
Selected Projects
Five examples from a ten-project collaboration, each built around a different client, audience and objective.
Brand Identity & Website Redesign
DMSB had evolved from a mailing processor into a full-service direct mail and fulfilment partner, but its brand and website had not kept pace. I created a clearer identity and digital platform for its next chapter within the Buroform group.
Business context
In its first financial year under Buroform, gross margin rose by 4.2% and equity grew by 6.5%.
View live website ↗
Brand strategy · Visual identity · Brand book · Business stationery · Custom WordPress design and development
Editorial Design
A structured Customer Journey playbook designed to reflect the strategic authority of Markies while transforming complex business thinking into an accessible and visually engaging publication.
Download playbook ↗
Brand analysis • Information architecture • Grid system • Custom illustrations • Editorial design
Healthcare UI / UX and Development
A clear and reassuring digital experience that helps patients find the right specialist, understand available treatments and move confidently towards booking an appointment.
View live website↗
UX strategy • UI design • Patient navigation • Custom graphics • WordPress development
Enterprise Platform
A configurable web-to-print platform giving organisations greater control over branded materials, ordering, stock, budgets and user access across departments and locations. The platform supported enterprise clients including Unilever, Carglass and Lunch Garden.
View live platform↗
Interface customisation • User permissions • Asset management • Stock management • Budget controls • CSS and JavaScript
National Campaign
A national Belgian campaign combining public-facing communication with the operational systems required to manage orders, offers, invoices, credit notes and location data accurately at scale.
More information↗
Campaign website • WordPress development • Order processing •
Data management • Nationwide rollout
The Result
Ten projects.
Real value for every client.
Across ten projects, I helped Buroform add design and digital capacity without compromising the standard its clients expected. Weekend van de Klant shows the scale behind some of this work. I helped manage the website and operational order process behind a campaign involving thousands of merchants throughout Belgium. This brought together 12,500 registered merchants and generated 11% more payment transactions than an average weekend. Registered merchants: 12,500 | Payment transactions: +11%
Ricky played a key role in strengthening our brand and communication, delivering both strategic and hands-on design across large-scale campaigns and digital platforms.
Jesse Marynen
CEO at Buroform
Buroform
Credits
Jesse Marynen
Julie Van de Weerd
Marie Bruyndoncx
Kim Van Oosterwijck
CEO
Marketing Manager
Graphic Designer
Project Manager
Previous Project
Next Project
Ten projects. Structure always first.
Working on ten projects across branding, websites and national campaigns.
Branding
UI/UX
Web Design
Print Design
Campaign
Buroform
Ten projects. Structure always first.
As a design partner, I helped Buroform turn client briefs into branding, websites, campaigns and printed communication ready for delivery.
Client Industry
Print & Marketing Services
Timeframe
10 months
Goal
Working on ten projects across branding, websites and national campaigns.
Tools Used
Adobe InDesign Adobe Photoshop Adobe Illustrator WordPress HTML, CSS, JS & PHP
Buroform
Overview
As a freelance Brand and Web Design partner, I worked alongside the Buroform team across multiple client projects. Taking ownership of brand identity, web design and development, editorial design and digital communication from brief to delivery.
Every project had its own audience, objectives and practical constraints. My approach remained the same: find the right structure, establish a clear visual direction and deliver something that supported the client’s business.
Buroform
The Challenge
The challenge wasn’t doing the same thing ten times. It was understanding ten different businesses quickly enough to give each one the right solution. A medical practice needed something entirely different from a direct-marketing agency, enterprise platform or national campaign. I had to find what mattered, establish the structure and take each project from brief to delivery without lowering the standard.
Structure always came first. Once the hierarchy, user journey and practical requirements were clear, the visual design and technical implementation could follow with purpose.
Buroform
Selected Projects
Five examples from a ten-project collaboration, each built around a different client, audience and objective.
Brand Identity & Website Redesign
DMSB had evolved from a mailing processor into a full-service direct mail and fulfilment partner, but its brand and website had not kept pace. I created a clearer identity and digital platform for its next chapter within the Buroform group.
Business context
In its first financial year under Buroform, gross margin rose by 4.2% and equity grew by 6.5%.
View live website ↗
Brand strategy · Visual identity · Brand book · Business stationery · Custom WordPress design and development
Editorial Design
A structured Customer Journey playbook designed to reflect the strategic authority of Markies while transforming complex business thinking into an accessible and visually engaging publication.
Download playbook ↗
Brand analysis • Information architecture • Grid system • Custom illustrations • Editorial design
Healthcare UI / UX and Development
A clear and reassuring digital experience that helps patients find the right specialist, understand available treatments and move confidently towards booking an appointment.
View live website↗
UX strategy • UI design • Patient navigation • Custom graphics • WordPress development
Enterprise Platform
A configurable web-to-print platform giving organisations greater control over branded materials, ordering, stock, budgets and user access across departments and locations. The platform supported enterprise clients including Unilever, Carglass and Lunch Garden.
View live platform↗
Interface customisation • User permissions • Asset management • Stock management • Budget controls • CSS and JavaScript
National Campaign
A national Belgian campaign combining public-facing communication with the operational systems required to manage orders, offers, invoices, credit notes and location data accurately at scale.
More information↗
Campaign website • WordPress development • Order processing •
Data management • Nationwide rollout
The Result
Ten projects.
Real value for every client.
Across ten projects, I helped Buroform add design and digital capacity without compromising the standard its clients expected. Weekend van de Klant shows the scale behind some of this work. I helped manage the website and operational order process behind a campaign involving thousands of merchants throughout Belgium. This brought together 12,500 registered merchants and generated 11% more payment transactions than an average weekend. Registered merchants: 12,500 | Payment transactions: +11%
Ricky played a key role in strengthening our brand and communication, delivering both strategic and hands-on design across large-scale campaigns and digital platforms.
Jesse Marynen
CEO at Buroform
Buroform
Credits
Jesse Marynen
Julie Van de Weerd
Marie Bruyndoncx
Kim Van Oosterwijck
CEO
Marketing Manager
Graphic Designer
Project Manager
Previous Project
Next Project
Good design should
outlast trends.
Like a good watch, it should still work beautifully in ten years.
Ten projects. Structure always first.
Working on ten projects across branding, websites and national campaigns.
Branding
UI/UX
Web Design
Print Design
Campaign
Buroform
Ten projects. Structure always first.
As a design partner, I helped Buroform turn client briefs into branding, websites, campaigns and printed communication ready for delivery.
Client Industry
Print & Marketing Services
Timeframe
10 months
Goal
Working on ten projects across branding, websites and national campaigns.
Tools Used
Adobe InDesign Adobe Photoshop Adobe Illustrator WordPress HTML, CSS, JS & PHP
Buroform
Overview
As a freelance Brand and Web Design partner, I worked alongside the Buroform team across multiple client projects. Taking ownership of brand identity, web design and development, editorial design and digital communication from brief to delivery.
Every project had its own audience, objectives and practical constraints. My approach remained the same: find the right structure, establish a clear visual direction and deliver something that supported the client’s business.
Buroform
The Challenge
The challenge wasn’t doing the same thing ten times. It was understanding ten different businesses quickly enough to give each one the right solution. A medical practice needed something entirely different from a direct-marketing agency, enterprise platform or national campaign. I had to find what mattered, establish the structure and take each project from brief to delivery without lowering the standard.
Structure always came first. Once the hierarchy, user journey and practical requirements were clear, the visual design and technical implementation could follow with purpose.
Buroform
Selected Projects
Five examples from a ten-project collaboration, each built around a different client, audience and objective.
Brand Identity & Website Redesign
DMSB - Full Brand Transformation
DMSB had evolved from a mailing processor into a full-service direct mail and fulfilment partner, but its brand and website had not kept pace. I created a clearer identity and digital platform for its next chapter within the Buroform group.
Business context
In its first financial year under Buroform, gross margin rose by 4.2% and equity grew by 6.5%.
View live website ↗
Brand strategy · Visual identity · Brand book · Business stationery · Custom WordPress design and development
Editorial Design
Markies - Strategic Brand Playbook
A structured Customer Journey playbook designed to reflect the strategic authority of Markies while transforming complex business thinking into an accessible and visually engaging publication.
Download playbook ↗
Brand analysis • Information architecture • Grid system • Custom illustrations • Editorial design
Healthcare UI / UX and Development
Medimalinas - Medical Website
A clear and reassuring digital experience that helps patients find the right specialist, understand available treatments and move confidently towards booking an appointment.
View live website↗
UX strategy • UI design • Patient navigation • Custom graphics • WordPress development
Enterprise Platform
Brand Portal: Web-to-Print Management
A configurable web-to-print platform giving organisations greater control over branded materials, ordering, stock, budgets and user access across departments and locations. The platform supported enterprise clients including Unilever, Carglass and Lunch Garden.
View live platform↗
Interface customisation • User permissions • Asset management • Stock management • Budget controls • CSS and JavaScript
National Campaign
Weekend van de Klant - Campaign Built to Scale
A national Belgian campaign combining public-facing communication with the operational systems required to manage orders, offers, invoices, credit notes and location data accurately at scale.
More information↗
Campaign website • WordPress development • Order processing •
Data management • Nationwide rollout
The Result
Ten projects.
Real value for every client.
Across ten projects, I helped Buroform add design and digital capacity without compromising the standard its clients expected. Weekend van de Klant shows the scale behind some of this work. I helped manage the website and operational order process behind a campaign involving thousands of merchants throughout Belgium. This brought together 12,500 registered merchants and generated 11% more payment transactions than an average weekend. Registered merchants: 12,500 | Payment transactions: +11%
Ricky played a key role in strengthening our brand and communication, delivering both strategic and hands-on design across large-scale campaigns and digital platforms.
Jesse Marynen
CEO at Buroform
Buroform
Credits
Jesse Marynen
Julie Van de Weerd
Marie Bruyndoncx
Kim Van Oosterwijck
CEO
Marketing Manager
Graphic Designer
Project Manager
Previous Project
Next Project
Ten projects. Structure always first.
Working on ten projects across branding, websites and national campaigns.
Branding
UI/UX
Web Design
Print Design
Campaign
Buroform
Ten projects. Structure always first.
As a design partner, I helped Buroform turn client briefs into branding, websites, campaigns and printed communication ready for delivery.
Client Industry
Print & Marketing Services
Timeframe
10 months
Goal
Working on ten projects across branding, websites and national campaigns.
Tools Used
Adobe InDesign Adobe Photoshop Adobe Illustrator WordPress HTML, CSS, JS & PHP
Buroform
Overview
As a freelance Brand and Web Design partner, I worked alongside the Buroform team across multiple client projects. Taking ownership of brand identity, web design and development, editorial design and digital communication from brief to delivery.
Every project had its own audience, objectives and practical constraints. My approach remained the same: find the right structure, establish a clear visual direction and deliver something that supported the client’s business.
Buroform
The Challenge
The challenge wasn’t doing the same thing ten times. It was understanding ten different businesses quickly enough to give each one the right solution. A medical practice needed something entirely different from a direct-marketing agency, enterprise platform or national campaign. I had to find what mattered, establish the structure and take each project from brief to delivery without lowering the standard.
Structure always came first. Once the hierarchy, user journey and practical requirements were clear, the visual design and technical implementation could follow with purpose.
Buroform
Selected Projects
Five examples from a ten-project collaboration, each built around a different client, audience and objective.
Brand Identity & Website Redesign
DMSB had evolved from a mailing processor into a full-service direct mail and fulfilment partner, but its brand and website had not kept pace. I created a clearer identity and digital platform for its next chapter within the Buroform group.
Business context
In its first financial year under Buroform, gross margin rose by 4.2% and equity grew by 6.5%.
View live website ↗
Brand strategy · Visual identity · Brand book · Business stationery · Custom WordPress design and development
Editorial Design
A structured Customer Journey playbook designed to reflect the strategic authority of Markies while transforming complex business thinking into an accessible and visually engaging publication.
Download playbook ↗
Brand analysis • Information architecture • Grid system • Custom illustrations • Editorial design
Healthcare UI / UX and Development
A clear and reassuring digital experience that helps patients find the right specialist, understand available treatments and move confidently towards booking an appointment.
View live website↗
UX strategy • UI design • Patient navigation • Custom graphics • WordPress development
Enterprise Platform
A configurable web-to-print platform giving organisations greater control over branded materials, ordering, stock, budgets and user access across departments and locations. The platform supported enterprise clients including Unilever, Carglass and Lunch Garden.
View live platform↗
Interface customisation • User permissions • Asset management • Stock management • Budget controls • CSS and JavaScript
National Campaign
A national Belgian campaign combining public-facing communication with the operational systems required to manage orders, offers, invoices, credit notes and location data accurately at scale.
More information↗
Campaign website • WordPress development • Order processing •
Data management • Nationwide rollout
The Result
Ten projects.
Real value for every client.
Across ten projects, I helped Buroform add design and digital capacity without compromising the standard its clients expected. Weekend van de Klant shows the scale behind some of this work. I helped manage the website and operational order process behind a campaign involving thousands of merchants throughout Belgium. This brought together 12,500 registered merchants and generated 11% more payment transactions than an average weekend. Registered merchants: 12,500 | Payment transactions: +11%
Ricky played a key role in strengthening our brand and communication, delivering both strategic and hands-on design across large-scale campaigns and digital platforms.
Jesse Marynen
CEO at Buroform
Buroform
Credits
Jesse Marynen
Julie Van de Weerd
Marie Bruyndoncx
Kim Van Oosterwijck
CEO
Marketing Manager
Graphic Designer
Project Manager
Previous Project
Next Project
Ten projects. Structure always first.
Working on ten projects across branding, websites and national campaigns.
Branding
UI/UX
Web Design
Print Design
Campaign
Buroform
Ten projects. Structure always first.
As a design partner, I helped Buroform turn client briefs into branding, websites, campaigns and printed communication ready for delivery.
Client Industry
Print & Marketing Services
Timeframe
10 months
Goal
Working on ten projects across branding, websites and national campaigns.
Tools Used
Adobe InDesign Adobe Photoshop Adobe Illustrator WordPress HTML, CSS, JS & PHP
Buroform
Overview
As a freelance Brand and Web Design partner, I worked alongside the Buroform team across multiple client projects. Taking ownership of brand identity, web design and development, editorial design and digital communication from brief to delivery.
Every project had its own audience, objectives and practical constraints. My approach remained the same: find the right structure, establish a clear visual direction and deliver something that supported the client’s business.
Buroform
The Challenge
The challenge wasn’t doing the same thing ten times. It was understanding ten different businesses quickly enough to give each one the right solution. A medical practice needed something entirely different from a direct-marketing agency, enterprise platform or national campaign. I had to find what mattered, establish the structure and take each project from brief to delivery without lowering the standard.
Structure always came first. Once the hierarchy, user journey and practical requirements were clear, the visual design and technical implementation could follow with purpose.
Buroform
Selected Projects
Five examples from a ten-project collaboration, each built around a different client, audience and objective.
Brand Identity & Website Redesign
DMSB had evolved from a mailing processor into a full-service direct mail and fulfilment partner, but its brand and website had not kept pace. I created a clearer identity and digital platform for its next chapter within the Buroform group.
Business context
In its first financial year under Buroform, gross margin rose by 4.2% and equity grew by 6.5%.
View live website ↗
Brand strategy · Visual identity · Brand book · Business stationery · Custom WordPress design and development
Editorial Design
A structured Customer Journey playbook designed to reflect the strategic authority of Markies while transforming complex business thinking into an accessible and visually engaging publication.
Download playbook ↗
Brand analysis • Information architecture • Grid system • Custom illustrations • Editorial design
Healthcare UI / UX and Development
A clear and reassuring digital experience that helps patients find the right specialist, understand available treatments and move confidently towards booking an appointment.
View live website↗
UX strategy • UI design • Patient navigation • Custom graphics • WordPress development
Enterprise Platform
A configurable web-to-print platform giving organisations greater control over branded materials, ordering, stock, budgets and user access across departments and locations. The platform supported enterprise clients including Unilever, Carglass and Lunch Garden.
View live platform↗
Interface customisation • User permissions • Asset management • Stock management • Budget controls • CSS and JavaScript
National Campaign
A national Belgian campaign combining public-facing communication with the operational systems required to manage orders, offers, invoices, credit notes and location data accurately at scale.
More information↗
Campaign website • WordPress development • Order processing •
Data management • Nationwide rollout
The Result
Ten projects.
Real value for every client.
Across ten projects, I helped Buroform add design and digital capacity without compromising the standard its clients expected. Weekend van de Klant shows the scale behind some of this work. I helped manage the website and operational order process behind a campaign involving thousands of merchants throughout Belgium. This brought together 12,500 registered merchants and generated 11% more payment transactions than an average weekend. Registered merchants: 12,500 | Payment transactions: +11%
Ricky played a key role in strengthening our brand and communication, delivering both strategic and hands-on design across large-scale campaigns and digital platforms.
Jesse Marynen
CEO at Buroform
Buroform
Credits
Jesse Marynen
Julie Van de Weerd
Marie Bruyndoncx
Kim Van Oosterwijck
CEO
Marketing Manager
Graphic Designer
Project Manager
Previous Project
Next Project
Good design should
outlast trends.
Like a good watch, it should still work beautifully in ten years.
Ten projects. Structure always first.
Working on ten projects across branding, websites and national campaigns.
Branding
UI/UX
Web Design
Print Design
Campaign
Buroform
Ten projects. Structure always first.
As a design partner, I helped Buroform turn client briefs into branding, websites, campaigns and printed communication ready for delivery.
Client Industry
Print & Marketing Services
Timeframe
10 months
Goal
Working on ten projects across branding, websites and national campaigns.
Tools Used
Adobe InDesign Adobe Photoshop Adobe Illustrator WordPress HTML, CSS, JS & PHP
Buroform
Overview
As a freelance Brand and Web Design partner, I worked alongside the Buroform team across multiple client projects. Taking ownership of brand identity, web design and development, editorial design and digital communication from brief to delivery.
Every project had its own audience, objectives and practical constraints. My approach remained the same: find the right structure, establish a clear visual direction and deliver something that supported the client’s business.
Buroform
The Challenge
The challenge wasn’t doing the same thing ten times. It was understanding ten different businesses quickly enough to give each one the right solution. A medical practice needed something entirely different from a direct-marketing agency, enterprise platform or national campaign. I had to find what mattered, establish the structure and take each project from brief to delivery without lowering the standard.
Structure always came first. Once the hierarchy, user journey and practical requirements were clear, the visual design and technical implementation could follow with purpose.
Buroform
Selected Projects
Five examples from a ten-project collaboration, each built around a different client, audience and objective.
Brand Identity & Website Redesign
DMSB - Full Brand Transformation
DMSB had evolved from a mailing processor into a full-service direct mail and fulfilment partner, but its brand and website had not kept pace. I created a clearer identity and digital platform for its next chapter within the Buroform group.
Business context
In its first financial year under Buroform, gross margin rose by 4.2% and equity grew by 6.5%.
View live website ↗
Brand strategy · Visual identity · Brand book · Business stationery · Custom WordPress design and development
Editorial Design
Markies - Strategic Brand Playbook
A structured Customer Journey playbook designed to reflect the strategic authority of Markies while transforming complex business thinking into an accessible and visually engaging publication.
Download playbook ↗
Brand analysis • Information architecture • Grid system • Custom illustrations • Editorial design
Healthcare UI / UX and Development
Medimalinas - Medical Website
A clear and reassuring digital experience that helps patients find the right specialist, understand available treatments and move confidently towards booking an appointment.
View live website↗
UX strategy • UI design • Patient navigation • Custom graphics • WordPress development
Enterprise Platform
Brand Portal: Web-to-Print Management
A configurable web-to-print platform giving organisations greater control over branded materials, ordering, stock, budgets and user access across departments and locations. The platform supported enterprise clients including Unilever, Carglass and Lunch Garden.
View live platform↗
Interface customisation • User permissions • Asset management • Stock management • Budget controls • CSS and JavaScript
National Campaign
Weekend van de Klant - Campaign Built to Scale
A national Belgian campaign combining public-facing communication with the operational systems required to manage orders, offers, invoices, credit notes and location data accurately at scale.
More information↗
Campaign website • WordPress development • Order processing •
Data management • Nationwide rollout
The Result
Ten projects.
Real value for every client.
Across ten projects, I helped Buroform add design and digital capacity without compromising the standard its clients expected. Weekend van de Klant shows the scale behind some of this work. I helped manage the website and operational order process behind a campaign involving thousands of merchants throughout Belgium. This brought together 12,500 registered merchants and generated 11% more payment transactions than an average weekend. Registered merchants: 12,500 | Payment transactions: +11%
Ricky played a key role in strengthening our brand and communication, delivering both strategic and hands-on design across large-scale campaigns and digital platforms.
Jesse Marynen
CEO at Buroform
Buroform
Credits
Jesse Marynen
Julie Van de Weerd
Marie Bruyndoncx
Kim Van Oosterwijck
CEO
Marketing Manager
Graphic Designer
Project Manager
Previous Project
Next Project
Ten projects. Structure always first.
Working on ten projects across branding, websites and national campaigns.
Branding
UI/UX
Web Design
Print Design
Campaign
Buroform
Ten projects. Structure always first.
As a design partner, I helped Buroform turn client briefs into branding, websites, campaigns and printed communication ready for delivery.
Client Industry
Print & Marketing Services
Timeframe
10 months
Goal
Working on ten projects across branding, websites and national campaigns.
Tools Used
Adobe InDesign Adobe Photoshop Adobe Illustrator WordPress HTML, CSS, JS & PHP
Buroform
Overview
As a freelance Brand and Web Design partner, I worked alongside the Buroform team across multiple client projects. Taking ownership of brand identity, web design and development, editorial design and digital communication from brief to delivery.
Every project had its own audience, objectives and practical constraints. My approach remained the same: find the right structure, establish a clear visual direction and deliver something that supported the client’s business.
Buroform
The Challenge
The challenge wasn’t doing the same thing ten times. It was understanding ten different businesses quickly enough to give each one the right solution. A medical practice needed something entirely different from a direct-marketing agency, enterprise platform or national campaign. I had to find what mattered, establish the structure and take each project from brief to delivery without lowering the standard.
Structure always came first. Once the hierarchy, user journey and practical requirements were clear, the visual design and technical implementation could follow with purpose.
Buroform
Selected Projects
Five examples from a ten-project collaboration, each built around a different client, audience and objective.
Brand Identity & Website Redesign
DMSB had evolved from a mailing processor into a full-service direct mail and fulfilment partner, but its brand and website had not kept pace. I created a clearer identity and digital platform for its next chapter within the Buroform group.
Business context
In its first financial year under Buroform, gross margin rose by 4.2% and equity grew by 6.5%.
View live website ↗
Brand strategy · Visual identity · Brand book · Business stationery · Custom WordPress design and development
Editorial Design
A structured Customer Journey playbook designed to reflect the strategic authority of Markies while transforming complex business thinking into an accessible and visually engaging publication.
Download playbook ↗
Brand analysis • Information architecture • Grid system • Custom illustrations • Editorial design
Healthcare UI / UX and Development
A clear and reassuring digital experience that helps patients find the right specialist, understand available treatments and move confidently towards booking an appointment.
View live website↗
UX strategy • UI design • Patient navigation • Custom graphics • WordPress development
Enterprise Platform
A configurable web-to-print platform giving organisations greater control over branded materials, ordering, stock, budgets and user access across departments and locations. The platform supported enterprise clients including Unilever, Carglass and Lunch Garden.
View live platform↗
Interface customisation • User permissions • Asset management • Stock management • Budget controls • CSS and JavaScript
National Campaign
A national Belgian campaign combining public-facing communication with the operational systems required to manage orders, offers, invoices, credit notes and location data accurately at scale.
More information↗
Campaign website • WordPress development • Order processing •
Data management • Nationwide rollout
The Result
Ten projects.
Real value for every client.
Across ten projects, I helped Buroform add design and digital capacity without compromising the standard its clients expected. Weekend van de Klant shows the scale behind some of this work. I helped manage the website and operational order process behind a campaign involving thousands of merchants throughout Belgium. This brought together 12,500 registered merchants and generated 11% more payment transactions than an average weekend. Registered merchants: 12,500 | Payment transactions: +11%
Ricky played a key role in strengthening our brand and communication, delivering both strategic and hands-on design across large-scale campaigns and digital platforms.
Jesse Marynen
CEO at Buroform
Buroform
Credits
Jesse Marynen
Julie Van de Weerd
Marie Bruyndoncx
Kim Van Oosterwijck
CEO
Marketing Manager
Graphic Designer
Project Manager
Previous Project
Next Project
Ten projects. Structure always first.
Working on ten projects across branding, websites and national campaigns.
Branding
UI/UX
Web Design
Print Design
Campaign
Buroform
Ten projects. Structure always first.
As a design partner, I helped Buroform turn client briefs into branding, websites, campaigns and printed communication ready for delivery.
Client Industry
Print & Marketing Services
Timeframe
10 months
Goal
Working on ten projects across branding, websites and national campaigns.
Tools Used
Adobe InDesign Adobe Photoshop Adobe Illustrator WordPress HTML, CSS, JS & PHP
Buroform
Overview
As a freelance Brand and Web Design partner, I worked alongside the Buroform team across multiple client projects. Taking ownership of brand identity, web design and development, editorial design and digital communication from brief to delivery.
Every project had its own audience, objectives and practical constraints. My approach remained the same: find the right structure, establish a clear visual direction and deliver something that supported the client’s business.
Buroform
The Challenge
The challenge wasn’t doing the same thing ten times. It was understanding ten different businesses quickly enough to give each one the right solution. A medical practice needed something entirely different from a direct-marketing agency, enterprise platform or national campaign. I had to find what mattered, establish the structure and take each project from brief to delivery without lowering the standard.
Structure always came first. Once the hierarchy, user journey and practical requirements were clear, the visual design and technical implementation could follow with purpose.
Buroform
Selected Projects
Five examples from a ten-project collaboration, each built around a different client, audience and objective.
Brand Identity & Website Redesign
DMSB had evolved from a mailing processor into a full-service direct mail and fulfilment partner, but its brand and website had not kept pace. I created a clearer identity and digital platform for its next chapter within the Buroform group.
Business context
In its first financial year under Buroform, gross margin rose by 4.2% and equity grew by 6.5%.
View live website ↗
Brand strategy · Visual identity · Brand book · Business stationery · Custom WordPress design and development
Editorial Design
A structured Customer Journey playbook designed to reflect the strategic authority of Markies while transforming complex business thinking into an accessible and visually engaging publication.
Download playbook ↗
Brand analysis • Information architecture • Grid system • Custom illustrations • Editorial design
Healthcare UI / UX and Development
A clear and reassuring digital experience that helps patients find the right specialist, understand available treatments and move confidently towards booking an appointment.
View live website↗
UX strategy • UI design • Patient navigation • Custom graphics • WordPress development
Enterprise Platform
A configurable web-to-print platform giving organisations greater control over branded materials, ordering, stock, budgets and user access across departments and locations. The platform supported enterprise clients including Unilever, Carglass and Lunch Garden.
View live platform↗
Interface customisation • User permissions • Asset management • Stock management • Budget controls • CSS and JavaScript
National Campaign
A national Belgian campaign combining public-facing communication with the operational systems required to manage orders, offers, invoices, credit notes and location data accurately at scale.
More information↗
Campaign website • WordPress development • Order processing •
Data management • Nationwide rollout
The Result
Ten projects.
Real value for every client.
Across ten projects, I helped Buroform add design and digital capacity without compromising the standard its clients expected. Weekend van de Klant shows the scale behind some of this work. I helped manage the website and operational order process behind a campaign involving thousands of merchants throughout Belgium. This brought together 12,500 registered merchants and generated 11% more payment transactions than an average weekend. Registered merchants: 12,500 | Payment transactions: +11%
Ricky played a key role in strengthening our brand and communication, delivering both strategic and hands-on design across large-scale campaigns and digital platforms.
Jesse Marynen
CEO at Buroform
Buroform
Credits
Jesse Marynen
Julie Van de Weerd
Marie Bruyndoncx
Kim Van Oosterwijck
CEO
Marketing Manager
Graphic Designer
Project Manager
Previous Project
Next Project
Good design should
outlast trends.
Like a good watch, it should still work beautifully in ten years.